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New and improved Bijoux Section

Over the past couple of weeks we’ve been working on our Bijoux page and now is finally live! Our new and improved Bijoux page has been updated so you can find your favorite Swatch Bijoux in just a few clicks. Our main Bijoux page gives you a quick overview of all the categories available, and from there you can click on the type of Bijoux you’re interested to view all the products under that category. Looking for a particular Bijoux family? Don’t worry about it, you will see the rest of the family on the product page, just look at the bottom section You may also like”. Happy Shopping!

Swatch Bijoux - Squiggly Swatch Vintage Dealer

Swatch ‘Big Classic’ Launch at Harrods pop-up store

Swatch has opened a temporary pop-up store on the fifth floor of the swanky department store Harrods in London to launch the ‘Big Classic’ Collection. The store is decorated with the ‘Gentleman’s Theme’, and besides selling the sophisticated Big Classic collection, the Pop-up store has prepared a nice surprise for their customers: they will host ‘Gentleman’s Workshops’ where they will show customers how to tie a bow tie, and give advice on shoe shine tips and accessory matching with the new Big Classic watches. If you don’t live in London, you can still buy the Big Classic collection and the Irony Gentleman’s Collection online at our daughter website: Masters in Time You can also download the Irony Gentleman’s Guide filled with useful tips to achieve the authentic gentleman style here:

Swatch Irony Gentleman’s Guide

Sistem51: a close up look

For those obsessing about the Sistem51 launch date in their location (currently only available in Pop-Up stores in Switzerland, Italy and Russia) there is an interesting and thorough article published on the April-May edition of the Europa Magazine, where you can read and see pictures of the radical “autopsy” performed to the watch. The in-depth article ends with a souvenir photo of the 51 components neatly arranged and some astonishing findings, definitely a must-read.  Read the article published on Europa Star








White Loop – A nostalgic trip from 1983 to 2013

The multicolored Swatch Club Special is a tribute to the classics Swatch from the past, and while any Swatch fan can easily recognize the trip down to memory lane from 1983 to 2013, we thought it was worth to share this clever deconstruction which describes some of the 30 watches depicted on the White Loop watch made by Dazed. For those who prefer a short and graphic version, there is a cool 44 second video by Swatch available on their facebook page.


Swatch Liquid Touch

In an interview with Swiss newspaper Tagesanzeiger, Swatch boss Nick Hayek recently declared he doesn’t believe in smartwatches. In the same interview it was stated that Swatch presented the Swatch Touch Liquid Metal, a watch with a Bluetooth function that allows to shoot the camera of a smartphone. The watch is expected to be available in November and there is a special section of the Swatch website already reserved for the occasion: . Pictures courtesy of





Sistem 51 Launch Outside Switzerland

According with a recent interview with Nick Hayek, the long anticipated Sistem 51 launch outside Switzerland will begin very soon. Initially, pop-up stores selling only the four system 51 models are planned for European capitals including Milan, Paris and London as well as Hong Kong and China. Regular distribution is expected to start 1-2 month later. You can hear the 53 minute interesting interview with Nick Hayek Here.


Swatch Specials

Swatch catches Brazilian Football fever with Entusiasmo! The new watch SUOZ175 Entusiasmo specially created for the Soccer World Cup 2014 takes on the color of the flag of Brazil: green yellow, blue and white.

Keeping with the sports theme, and custom designed for the Roland-Garros French Open 2014 are the new two winning special watches, Forehand and Backhand. Lastly, for the classic Swatch lovers, there are plenty of non-sport related Spring /Summer 2014 new arrivals available now on our website Masters in Time.


Swatch Bijoux 2003-2012 Collections in Stock Now

We have received a ginormous amount of Swatch Bijoux so big, that we almost ran out of storage space! We’ve got a LOT of everything: from rings, to pendants, necklaces, bracelets, and earrings. Take a look at our bijoux section now to find that highly coveted piece of vintage Swatch bijoux you’ve been searching for a long time!

Swatch Bijoux

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